Mirror x Mirror
A platform promoting dialogue from start to finish.
UI/UX
Product Design
Mobile App
Research
Role
Product Vision & Ideation, Visual Design, User Research, Usability Test
Duration
28 weeks
Tools
Overview
The COVID-19 pandemic accentuated the limitations of online shopping, presenting the fashion industry with a pressing challenge—bridging the gap between online and in-person sales.
Mirror x Mirror recreates the in-person shopping experience right in the palm of your hand.
The Context
The COVID-19 pandemic accentuated the limitations of online shopping, presenting the fashion industry with a pressing challenge—bridging the gap between online and in-person sales.
Participants mainly associated returns with the inability to personally assess items online.
I think I’ll have to return this
Constrained by the digital barrier, online shoppers have to rely solely on the information available online.
20
responses
What is the most common reason you return an item?
Item does not meet expectations
Bought wrong product, item or size
Item is damaged or defective
No longer need item
Found a better price somewhere else
Shops socially and tends to make purchases on a whim
Prefers in-person shopping for the tactile experience, which aids her decision making and saves her the hassle of returns
Believes returning online purchases a waste of time and resources
Follows latest fashion trends and wants clothes to fit a certain way
Shops for necessity, usually with a goal in mind
Prefers online shopping because it is discreet and convenient
Is the type to buy something he likes in bulk
Wears clothes based on comfort and durability
“As a shopper, I want to buy specific items as quickly as possible so that I can spend my time doing other things and not be bothered by other people.”
“As a shopper, I want the ability to see and feel more alternatives, so I can determine the best fit.”
